1. Information We Collect

When you request a free book or use our site, we may collect the following personal information via a form:

• First Name and Last Name
• Email Address
• Book title selected

This data is collected solely for fulfilling your request and improving the website experience.

2. How We Use Your Information

We use your information to:

• Send the book you selected
• Respond to your requests
• Improve our services
• Send future newsletters (only if you opt in)

3. Use of Google Analytics

Our website uses Google Analytics 4 (GA4) to collect and analyze anonymized data about how users interact with the website. This includes pages visited, time on site, browser, device type, and general location information.

4. Google Signals and Advertising Features

We use Google Signals to enhance reporting capabilities using aggregated data from users logged into Google with Ads Personalization enabled. This may include:

1. Demographic and interest data (e.g., age, gender, interests)
2. Remarketing capabilities for targeted advertising
3. Google Display Network Impression Reporting
4. Cross-device activity reporting

5. Facebook Pixel

We use the Facebook Pixel to better understand the effectiveness of our advertising campaigns on Facebook and Instagram. This tool may collect anonymized behavioral data, including pages visited and actions taken on the site, which helps us serve more relevant ads and track conversions. This data is handled in accordance with Facebook's data policies and is not used to personally identify visitors.

6. Data Storage and Processing

Form submissions are securely processed and stored via Smartsheet. Access is limited to authorized personnel only and data is stored in compliance with industry security standards.

7. Legal Basis for Processing (GDPR)

For users in the EEA and UK, we rely on the following legal bases under GDPR:

• Consent — for form submissions and email communications
• Legitimate Interest — for analytics and service improvement

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Object to or restrict processing
• File a complaint with your local authority

To exercise these rights, contact us at: johnhowardchapelintheclouds@gmail.com

9. Data Retention

We retain data only as long as needed for the purposes stated or as required by law. You may request deletion of your information at any time.

10. User Choices and Opt-Out

You can opt out of Google Analytics Advertising Features using:

1. Google Ads Settings: https://adssettings.google.com
2. Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout

You may also configure your browser to block cookies or notify you when they are in use.

11. Third-Party Tools

We use third-party tools such as Google Analytics, Facebook Pixel, and Smartsheet. These third parties may collect anonymized data according to their own privacy policies.

12. Changes to This Policy

We may update this policy periodically. Changes will be reflected by the “Effective Date” at the top. Continued use of the site implies acceptance of any changes.

13. Contact Us

If you have any questions about this policy or how we use your data, please contact us at: johnhowardchapelintheclouds@gmail.com